ZENORA

Unique business model

Custom CRM —
system built
around your process

When HubSpot, Salesforce, and Dynamics 365 don't fit — we build CRM from scratch. Full code ownership, data sovereignty, no per-seat fees. Your process, your rules, your CRM.

Discuss your CRM project Compare with off-the-shelf
0 PLN
per-seat fees post-launch
100%
source code ownership
3–4
months to MVP
EU
data stays with you

Who it's for

When a custom CRM is the right choice

Data sovereignty

Data must remain on your infrastructure. On-premise, private cloud, or dedicated server — no off-the-shelf SaaS.

Unique business model

Your sales or service process is specific enough that no off-the-shelf CRM reflects it without 80% customisation.

CRM as a SaaS product

You're building a CRM for your clients — as a core product or a white-label for resale.

Legacy system integration

You have a legacy ERP or database that no off-the-shelf CRM can integrate with without enormous cost.

Low per-seat cost

You have 500+ CRM users. The Salesforce/HubSpot Enterprise licence cost exceeds the cost of building a custom system.

Industry regulations

Financial, medical, defence sectors — compliance requirements (KNF, HIPAA, ITAR) impossible to meet with cloud SaaS.

What's included

Standard CRM modules

Build like with blocks — pick what you need, skip what you don't.

Sales opportunity pipeline management
Contact and account management (360° view)
Activities: email, phone, meetings, notes
Email tracking + mailbox synchronisation
Automations and workflows (trigger-based)
Management reports and dashboards
Sales forecasting
Quoting and invoicing module
API for ERP/billing/marketing integrations
Mobile app (React Native or PWA)
Multi-tenant (SaaS) or single-tenant
Roles and permissions (RBAC)

Technology

Technology stack

Backend

Node.js / TypeScriptPython (FastAPI / Django)GoPostgreSQLRedisElasticsearch

Frontend

Next.js / ReactTypeScriptTailwindCSSshadcn/uiRecharts / D3.js

API & Integrations

REST APIGraphQLWebSocketsWebhook systemOAuth 2.0 / OIDC

Infrastructure

AWS / GCP / AzureDocker + KubernetesTerraformCI/CD (GitHub Actions)Self-hosted (on-premise)

AI & Automation

OpenAI / Claude APIEmail parsing AILead scoring MLPredictive forecastingNLP dla notatek głosowych

Security

Role-Based Access Control (RBAC)Field-Level EncryptionAudit LogSSO (SAML / OIDC)Penetration testing

How we work

CRM build process

01

Discovery & specification

Workshops with key stakeholders. Mapping sales, service and operations processes. User stories, non-functional requirements.

02

System architecture

Architecture design: data model, API design, microservices or monolith architecture, tech stack selection, infrastructure plan.

03

MVP — iteration 1

We build the core: contacts, pipeline, activities, auth. First demo after 6–8 weeks. Feedback and corrections before next iteration.

04

Extension & integrations

Further iterations: reports, automations, ERP integrations, email sync, AI features. Agile — we prioritise with you what's next.

05

Testing & security

Unit tests, integration tests, E2E (Playwright). Penetration testing, security code review, OWASP Top 10 audit.

06

Launch & support

Deployment, admin training, technical documentation. Optional dev retainer: SLA, new features, monitoring.

Pricing

Indicative pricing

Every CRM project is different. These are indicative ranges — final quote after discovery.

Custom CRM MVP

Concept validation

from €19 000
  • Contact and account management
  • Single sales pipeline
  • Activities and notes
  • Basic reports
  • Auth + RBAC (3 roles)
  • REST API
  • Deployment on your infrastructure
Request a quote
Most popular

Custom CRM Full

from €47 000
  • Full CRM with modules per specification
  • Pipeline management (multi)
  • Email sync (Gmail / Outlook)
  • Automations + workflow engine
  • Advanced reports and dashboards
  • Sales forecasting
  • API integrations (up to 5)
  • Mobile PWA or React Native
  • Penetration testing
  • 3 months dev support
Request a quote

CRM as SaaS

Market product

from €93 000
  • Multi-tenant SaaS architecture
  • Billing + subscription management
  • Self-service onboarding
  • White-label (optional)
  • AI features (scoring, forecasting, NLP)
  • Integration marketplace
  • Admin panel (super-admin)
  • SLA 99.9% + monitoring
  • DevOps + CI/CD pipeline
Request a quote

FAQ

Custom CRM questions

Is a custom CRM more expensive than HubSpot/Salesforce?
With a small user count (up to 50) — usually yes. With 200+ users on Salesforce Enterprise, the 3-year TCO (licences + implementation + support) often exceeds the cost of building a custom CRM. Custom CRM has no monthly per-seat licence cost.
How long does it take to build a custom CRM?
MVP (basic CRM): 3–4 months. Full CRM with integrations: 6–12 months. Multi-tenant SaaS: 12–24 months. We use an iterative approach — first demo after 6–8 weeks, not after a year.
Will I be dependent on you after the project ends?
No. We hand over the full source code, technical documentation, and deployment guide. You can pass the system to any development team. Dev retainer is optional, not required.
What technology do you use to build CRM?
We match the stack to requirements: Next.js + Node.js/TypeScript + PostgreSQL is our most common choice for web CRM. Python/FastAPI for AI-heavy projects. Go for high performance. We can work on a stack you specify.
Can you build AI into the CRM?
Yes — lead scoring (ML), sales forecasting, AI call summaries, email parsing to contacts, customer chatbot. We use OpenAI/Claude API or custom fine-tuned models.

Client testimonials

What our clients say

“We had a very specific B2B process — 7 pipeline stages, territory management across 12 regions, custom commission calculation. No off-the-shelf CRM handled it. Zenora built ours in 8 months.”

PN

Paweł N.

CEO, Distribution Company

“We're a financial services firm. GDPR + KNF compliance meant no US-based cloud CRM. Zenora built us a fully on-premise CRM with all the features we needed. Zero compromise on security.”

MR

Monika R.

COO, Financial Advisory

“We needed a CRM that was also our product — white-labelled for 40+ clients. Zenora built the multi-tenant SaaS version. Now it's generating revenue on its own.”

JS

Jakub S.

Founder, PropTech Platform

“We had a very specific B2B process — 7 pipeline stages, territory management across 12 regions, custom commission calculation. No off-the-shelf CRM handled it. Zenora built ours in 8 months.”

PN

Paweł N.

CEO, Distribution Company

“We're a financial services firm. GDPR + KNF compliance meant no US-based cloud CRM. Zenora built us a fully on-premise CRM with all the features we needed. Zero compromise on security.”

MR

Monika R.

COO, Financial Advisory

“We needed a CRM that was also our product — white-labelled for 40+ clients. Zenora built the multi-tenant SaaS version. Now it's generating revenue on its own.”

JS

Jakub S.

Founder, PropTech Platform

Let's start with a call

Tell us about your process

60-minute discovery session — we map your process, assess feasibility, and prepare an initial architecture. No commitment.

Book a discovery session