Unique business model
Custom CRM —
system built
around your process
When HubSpot, Salesforce, and Dynamics 365 don't fit — we build CRM from scratch. Full code ownership, data sovereignty, no per-seat fees. Your process, your rules, your CRM.
Who it's for
When a custom CRM is the right choice
Data sovereignty
Data must remain on your infrastructure. On-premise, private cloud, or dedicated server — no off-the-shelf SaaS.
Unique business model
Your sales or service process is specific enough that no off-the-shelf CRM reflects it without 80% customisation.
CRM as a SaaS product
You're building a CRM for your clients — as a core product or a white-label for resale.
Legacy system integration
You have a legacy ERP or database that no off-the-shelf CRM can integrate with without enormous cost.
Low per-seat cost
You have 500+ CRM users. The Salesforce/HubSpot Enterprise licence cost exceeds the cost of building a custom system.
Industry regulations
Financial, medical, defence sectors — compliance requirements (KNF, HIPAA, ITAR) impossible to meet with cloud SaaS.
What's included
Standard CRM modules
Build like with blocks — pick what you need, skip what you don't.
Technology
Technology stack
Backend
Frontend
API & Integrations
Infrastructure
AI & Automation
Security
How we work
CRM build process
Discovery & specification
Workshops with key stakeholders. Mapping sales, service and operations processes. User stories, non-functional requirements.
System architecture
Architecture design: data model, API design, microservices or monolith architecture, tech stack selection, infrastructure plan.
MVP — iteration 1
We build the core: contacts, pipeline, activities, auth. First demo after 6–8 weeks. Feedback and corrections before next iteration.
Extension & integrations
Further iterations: reports, automations, ERP integrations, email sync, AI features. Agile — we prioritise with you what's next.
Testing & security
Unit tests, integration tests, E2E (Playwright). Penetration testing, security code review, OWASP Top 10 audit.
Launch & support
Deployment, admin training, technical documentation. Optional dev retainer: SLA, new features, monitoring.
Pricing
Indicative pricing
Every CRM project is different. These are indicative ranges — final quote after discovery.
Custom CRM MVP
Concept validation
- Contact and account management
- Single sales pipeline
- Activities and notes
- Basic reports
- Auth + RBAC (3 roles)
- REST API
- Deployment on your infrastructure
Custom CRM Full
- Full CRM with modules per specification
- Pipeline management (multi)
- Email sync (Gmail / Outlook)
- Automations + workflow engine
- Advanced reports and dashboards
- Sales forecasting
- API integrations (up to 5)
- Mobile PWA or React Native
- Penetration testing
- 3 months dev support
CRM as SaaS
Market product
- Multi-tenant SaaS architecture
- Billing + subscription management
- Self-service onboarding
- White-label (optional)
- AI features (scoring, forecasting, NLP)
- Integration marketplace
- Admin panel (super-admin)
- SLA 99.9% + monitoring
- DevOps + CI/CD pipeline
FAQ
Custom CRM questions
Is a custom CRM more expensive than HubSpot/Salesforce?
How long does it take to build a custom CRM?
Will I be dependent on you after the project ends?
What technology do you use to build CRM?
Can you build AI into the CRM?
Client testimonials
What our clients say
“Recommended. Straightforward, reliable cooperation.”
Patrycja Stawicka
Google Review, Geodesy business, Gdańsk
“Highly recommend. Communication with Mikołaj is excellent — we exchanged notes even late in the evening more than once. Always delivers on time, very patient, and makes fast corrections that actually move the needle.”
Emil Kruk
Google Review, Client
“Recommended. Fast communication, fast delivery, for a reasonable price.”
DB Monter
Google Review, DB Monter
“Thank you for the smooth collaboration and a great website. We recommend Agency Zenora for similar projects!”
Tytani Lublin
Google Review, Tytani Lublin
“Recommended. Straightforward, reliable cooperation.”
Patrycja Stawicka
Google Review, Geodesy business, Gdańsk
“Highly recommend. Communication with Mikołaj is excellent — we exchanged notes even late in the evening more than once. Always delivers on time, very patient, and makes fast corrections that actually move the needle.”
Emil Kruk
Google Review, Client
“Recommended. Fast communication, fast delivery, for a reasonable price.”
DB Monter
Google Review, DB Monter
“Thank you for the smooth collaboration and a great website. We recommend Agency Zenora for similar projects!”
Tytani Lublin
Google Review, Tytani Lublin
Let's start with a call
Tell us about your process
60-minute discovery session — we map your process, assess feasibility, and prepare an initial architecture. No commitment.
Book a discovery session