Become the expert
people seek out
Media relations, thought leadership, CEO brand and LinkedIn. We build authorities and experts — visible where your clients and business partners are. Highest MRR in Zenora's portfolio, because relationships work for years.
12
publications/3 mo (CEO brand)
6×
higher inbound vs outbound
18 mo
avg. collaboration duration
#1
MRR in Zenora portfolio
Why PR
Reputation is the best sales team
Inbound that works on its own
A strong expert brand generates leads without cold outreach. Clients come on their own — after an article, podcast, media mention.
Authority, not reach
We don't chase virality. We build reputation in a specific environment — industry media, conferences, expert recommendations.
Company grows with the leader
CEO's personal brand directly translates to the company's perceived value. Conversations with investors, enterprise clients and partners are different.
Consistent voice across all channels
Media, LinkedIn, podcast, keynote, newsletter — one consistent message, one TOV, one expert. Cumulative effect over years.
Service scope
What we do specifically
Media Relations
- Building industry media database
- Preparing press materials
- Pitching stories to journalists
- Expert comments to media
- Media monitoring and reporting
LinkedIn & Content Strategy
- Profile audit and optimization
- Content strategy (topics, formats, cadence)
- Post ghostwriting (2-4/week)
- LinkedIn newsletter / articles
- Analytics and optimization
Podcast PR
- Identifying podcasts (niche, industry)
- Pitching and outreach to hosts
- Preparing the guest (briefing, key messages)
- Episode distribution
- Own podcast — concept and launch
Thought Leadership & Speaking
- Identifying conferences and events
- Preparing speaking proposals
- Public speaking coaching
- White papers and industry reports
- Guest articles in media
CEO & Founder Brand
- Current online reputation audit
- Expert positioning definition
- Thematic architecture (content pillars)
- Reputation crisis management
- 12-month visibility plan
Results & Reporting
- Monthly visibility report
- Publication and mention tracking
- KPIs: reach, media quality, inbound
- Quarterly strategy session
- Recommendations for next quarter
How we work
Authority building process
Online reputation audit
1 weekWe check what Google says about you. We analyze presence, gaps, opportunities and reputation risks.
Expert strategy
1-2 weeksDefinition of your positioning, content pillars, target audiences, priority channels and goals for 6-12 months.
Quick wins (first 30 days)
30 daysLinkedIn profile optimization, first publications, 2-3 media pitches. Effects visible quickly.
Regular content & outreach
Months 2-6Steady cadence: posts, articles, media and podcast pitches, conferences. The compounding effect starts here.
Analysis & Optimization
OngoingMonthly reports, quarterly strategy sessions. We scale what works — stop what doesn't.
Case studies
Authorities we built
FinTech / B2B SaaS
FinTech CEO — personal brand from scratch
6 miesięcy / 6 monthsFounder with 15 years of experience, zero online visibility. Company was losing deals because "nobody knew them".
12 industry media publications in 3 months
3 keynote conference invitations
+240% inbound leads (Q3 vs Q1)
Seed round closed in 6 weeks
HR Technology
CMO — building authority in HR tech
12 miesięcy / 12 monthsIndustry switch — new CMO role in a new sector, need to build credibility quickly.
Regular commentator in 4 industry media
8,000 LinkedIn followers in 6 months
3 expert panel invitations
2 large contracts came through LinkedIn
Investment
Monthly plans
Monthly contracts. No lock-in. First invoice after 30 days — you see results before you pay.
PR Starter
Media relations + LinkedIn. For experts taking their first PR steps.
€800 / mo
- 2 media pitches / mo
- 8 LinkedIn posts / mo
- Monthly visibility report
- LinkedIn profile audit
- Mention monitoring
Expert Authority
Full expert brand building program. Most frequently chosen.
€1 700 / mo
- 5 media pitches / mo
- 16 LinkedIn posts / mo
- Podcast PR (3 pitches / mo)
- 1 expert article / mo
- Quarterly strategy session
- Monthly report + KPIs
CEO Brand Premium
Full-service personal brand management for leaders and founders.
€3 500 / mo
- Unlimited media pitches
- Daily LinkedIn content
- Podcast PR + speaking bureau
- 2 articles / mo (tier 1 media)
- Newsletter ghostwriting
- Dedicated brand manager
- Crisis management on-call
Expert reviews
What our clients say
“Zenora built me an expert brand that got me 3 keynote invitations in 3 months. Before that, nobody invited me for 5 years.”
Paul S.
Founder & CEO, FinTech
“LinkedIn was a black box to me. Now it generates 40% of my inbound leads. All thanks to the content strategy Zenora prepared.”
Martha Z.
CMO, HR Tech
“Zenora's ghostwriting is so good that my friends don't believe I'm not the one writing it. My voice, my thoughts — just better articulated.”
Chris D.
CEO, B2B Consulting
“In 6 months from zero to a regular commentator in Forbes and Business Insider. Zenora has contacts and knows how to prepare a pitch that appeals to editors.”
Joan K.
Partner, Legal Tech
“PR is the only service I didn't cancel during the crisis. Expert visibility protects the business when the market dips.”
Ralph T.
Founder, SaaS
“My competitor spends 10× more on ads and has less recognition. Personal brand is the most effective marketing investment I ever made.”
Luke M.
CEO, E-learning
“Zenora built me an expert brand that got me 3 keynote invitations in 3 months. Before that, nobody invited me for 5 years.”
Paul S.
Founder & CEO, FinTech
“LinkedIn was a black box to me. Now it generates 40% of my inbound leads. All thanks to the content strategy Zenora prepared.”
Martha Z.
CMO, HR Tech
“Zenora's ghostwriting is so good that my friends don't believe I'm not the one writing it. My voice, my thoughts — just better articulated.”
Chris D.
CEO, B2B Consulting
“In 6 months from zero to a regular commentator in Forbes and Business Insider. Zenora has contacts and knows how to prepare a pitch that appeals to editors.”
Joan K.
Partner, Legal Tech
“PR is the only service I didn't cancel during the crisis. Expert visibility protects the business when the market dips.”
Ralph T.
Founder, SaaS
“My competitor spends 10× more on ads and has less recognition. Personal brand is the most effective marketing investment I ever made.”
Luke M.
CEO, E-learning
FAQ
How quickly will I see results?
First publications and LinkedIn optimization — 2-4 weeks. Clear increase in inbound — 3-6 months. PR is an investment in long-term reputation, not an ad campaign.
Do you need to write on my behalf?
Ghostwriting is standard in PR — CEOs who publish under their own name use editorial support. We always start with a brief with you to preserve your voice and perspective.
Do you guarantee media publications?
No. No honest agency guarantees publications — editorial decisions are made by editors. We guarantee systematic outreach, professional materials and consistent relationship building with journalists.
What media do you target?
Depends on your industry and goals. Typically: industry media (niche), business portals (Forbes, Business Insider), expert podcasts and LinkedIn. We don't do tabloids or lifestyle.
Do I need a large LinkedIn following?
No. We start from where you are. Even with 0 followers — strategy, profile optimization and good content make a difference faster than you think.
Start building authority
Free audit of your online reputation. You'll learn how you're perceived and what to change to start attracting the right clients.