A brand that
works for you
Logo, visual identity system, brand book, naming and packaging. We build brands that are recognizable at every touchpoint and convert better — because strategy precedes aesthetics.
+38%
conversion after rebranding
72h
first concepts
3×
higher perceived value
100+
brands built
Why Zenora
Branding is an investment, not a cost
Strategy before aesthetics
Every design decision has a business rationale. We don't make "pretty logos" — we build systems that work for conversion.
System, not a project
We deliver a complete ecosystem: logo, typography, colors, iconography, motion, guidelines. Consistent on every medium.
Recognizable in 1 second
A brand must be identified before the user reads a word. We build visual signals that the brain processes instantly.
A brand book that works
We don't deliver a 200-page PDF for the drawer. Our guidelines are concise, operational and used by teams right away.
For whom
We work with companies that...
Startup that wants to look professional from day one
Company that has outgrown its old identity
Product being launched — you need a full identity
Company preparing for fundraising or acquisition
Brand wanting to enter the premium segment
Not for everyone
Branding makes sense when there is a plan for what you will do with it. If you're looking for a "quick logo on Fiverr" — we respect that, but it's not what we do.
We work with companies that understand that an investment in brand pays back over years — and want to do it once, properly.
Service scope
What we deliver
Logo & Brand mark
- Logotype wordmark
- Graphic mark / symbol
- Monochrome versions
- Variants for different media
- Favicon & app icon
Identity system
- Color palette (primary, secondary, neutrals)
- Typography (display, body, mono)
- Iconography and illustrations
- Photography — style and direction
- Motion & UI animations
Brand Book & Guidelines
- Brand positioning and archetype
- Tone of voice and messaging
- Logo usage rules (do/don't)
- Document and slide templates
- Vendor checklists
Naming & Messaging
- Product / company / line naming
- Tagline and claim
- Value proposition
- Elevator pitch
- Key messages per segment
Packaging & Print
- Packaging design
- POS / POSM materials
- Catalogs and brochures
- Business cards and stationery
- Outdoor / OOH
Rebranding
- Current brand audit
- Change strategy (evolution vs revolution)
- Touchpoint migration plan
- External and internal change communication
- Rollout and monitoring
How we work
Branding process
Audit & Discovery
1-2 weeksWe analyze your current brand, market, competition and personas. We define the branding ambition and key insights.
Brand strategy
1-2 weeksPositioning, archetype, personality, communication tone, value proposition. Foundations before we start drawing.
Creative concepts
1-2 weeks2-3 complete branding concepts with strategic rationale. You choose the direction that resonates.
System development
2-3 weeksWe develop the chosen concept into a complete identity system: logo, colors, typography, grid, iconography.
Brand Book & Delivery
1-2 weeksBrand book, guidelines, all source files (Ai, Figma, PNG, SVG), templates. Full documentation + handoff.
Case studies
Brands we built
Technology / SaaS
B2B SaaS Rebrand
Old 2015 identity didn't communicate enterprise-grade — the company was losing deals at the first impression stage.
+38% conversion from demo to client
ACV increased by 27% (perceived value)
3 industry media articles about the rebrand
Consumer products
Premium brand for Polish FMCG
Entering the premium market. Existing packaging was perceived as "cheap shelf".
+55% unit price after rebranding
Entry into 3 premium chains
Category bestseller within 6 months
Investment
Branding packages
Each project is quoted individually. Reference ranges below.
Brand Starter
For startups and small companies building a brand from scratch.
€1 800 – 3 500
- Logo (3 concepts)
- Color palette & typography
- Brand guidelines (20 pages)
- SVG/PNG/PDF files
- Social media kit
Brand System
Complete identity system for companies in a growth phase.
€4 500 – 10 000
- Brand strategy
- Logo & mark system
- Full brand book
- Templates (presentations, documents)
- Packaging (up to 2 products)
- Motion guidelines
Enterprise Rebrand
Comprehensive brand transformation with migration plan and implementation.
from €14 000
- Audit + market research
- Full brand strategy
- Complete brand system
- Touchpoint migration plan
- Change communication
- Implementation support (3 months)
Client reviews
What our clients say
“Zenora built us a brand system that made us look like a company worth 10× more. The first investor meeting after the rebrand closed the round.”
Michael K.
CEO, FinTech Startup
“I've worked with many agencies. Zenora is the only one that starts with strategy, not sketching logos. The difference is colossal.”
Anna W.
CMO, B2B SaaS
“Zenora's brand book is so clear that our internal team uses it without asking for help. It saves us 5h per week on iterations.”
Peter J.
Marketing Director, E-commerce
“The rebranding by Zenora increased our unit price by 55%. Clients pay more because the brand communicates premium.”
Kate M.
Founder, Premium FMCG
“We got 3 concepts so different and so well justified strategically that the choice was difficult — because all of them were good.”
Thomas R.
COO, Manufacturing
“Zenora didn't just design a logo. They defined our brand. Today I know who we are as a company and how to talk about it.”
Agnes B.
CEO, Consulting
“Zenora built us a brand system that made us look like a company worth 10× more. The first investor meeting after the rebrand closed the round.”
Michael K.
CEO, FinTech Startup
“I've worked with many agencies. Zenora is the only one that starts with strategy, not sketching logos. The difference is colossal.”
Anna W.
CMO, B2B SaaS
“Zenora's brand book is so clear that our internal team uses it without asking for help. It saves us 5h per week on iterations.”
Peter J.
Marketing Director, E-commerce
“The rebranding by Zenora increased our unit price by 55%. Clients pay more because the brand communicates premium.”
Kate M.
Founder, Premium FMCG
“We got 3 concepts so different and so well justified strategically that the choice was difficult — because all of them were good.”
Thomas R.
COO, Manufacturing
“Zenora didn't just design a logo. They defined our brand. Today I know who we are as a company and how to talk about it.”
Agnes B.
CEO, Consulting
FAQ
How long does a branding project take?
A standard Brand System project takes 6–10 weeks. Brand Starter can be completed in 4 weeks. Enterprise Rebrand is typically 12–16 weeks.
Do you deliver editable source files?
Yes. We deliver all source files: Ai (Adobe Illustrator), Figma, PNG, SVG, PDF. You have full rights to the files.
How many concepts do you prepare?
In every package we prepare 2-3 full concepts with strategic rationale. We then develop the chosen direction into the full system.
Do you help with trademark registration?
We don't handle registration directly, but we work with IP firms and can coordinate the whole process.
What if I don't like any of the concepts?
Before starting the project we run a detailed brief and moodboard session, so the risk is minimal. In practice it rarely happens — but if the directions don't resonate, we do an additional round.
Let's build your brand
Start with a free brand audit. You'll learn what works, what doesn't — and what budget makes sense in your case.