Why Your Google Ads Aren't Working (And How to Fix It)

You're Paying. But Not Earning.

Google Ads can be a lead generation machine. For many businesses, it's a budget-burning machine instead.

The difference isn't how much you spend. It's *how*.

5 Mistakes Destroying Your Campaigns

1. Wrong keyword targeting

Bidding on "air conditioning" sounds logical — but it attracts people looking for reviews, repairs, manuals, and competitor prices, not buyers.

Better: "split AC installation London," "home AC unit 50sqm price." Longer, sometimes costlier — but buyer-intent.

2. Landing page doesn't convert

A perfect ad pointing to your homepage wastes 60–80% of clicks.

Rule: one ad → one promise → one landing page → one CTA.

3. No conversion tracking

How do you know if campaigns work if you're not tracking what users do after clicking? Calls, forms, purchases — every conversion must be measured. Without data, you're optimizing blind.

4. Audience too broad

Especially on Meta. Targeting "women 25-55, UK, interested in fashion" for a premium boutique burns money. Better: retargeting, lookalike audiences built from buyers, behavioral filters.

5. No A/B testing

Your first ad is never your best ad. Test headlines, images, CTAs, audiences. High-ROI campaigns are campaigns that have been iterated dozens of times.

What a Working Campaign Looks Like

Our formula:

We don't take clients whose campaigns we can't improve. Free audit first — every time.